Search Engine Optimization is the practice of making your website more visible and accessible to potential customers. It is part of a wider digital marketing mix that includes PPC, content marketing and social media. The main benefit of SEO is that it can generate a significant number of leads and sales for your business.
Why is SEO in demand?
A good seo agency preston will start by doing a comprehensive analysis of your current online presence. They will then develop a strategy that is best suited to your business and goals. This will include a full website analysis, competitor analysis and extensive keyword research to ensure that your campaign is delivering the enquiries and sales that you need.
Once the strategy is agreed, the agency will provide you with a roadmap for what it will be doing and when. This will normally cover a period of three to six months. The roadmap will identify any technical issues that need to be addressed first and then the other elements of the campaign.
An in-depth monthly report will be provided and the agency will be available for weekly catch up calls as well. Ideally the agency will be able to share a campaign dashboard with you so that you can see exactly how your campaign is performing and what results are being delivered.